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A more meaningful way to choose jewellery

Choose a bracelet and symbolic charms that tell your story - handcrafted in Birmingham Jewellery Quarter and ready to gift.

View Bundles

161+ Trees Planted

A more meaningful way to choose jewellery

Choose a bracelet and symbolic charms that tell your story - handcrafted in Birmingham Jewellery Quarter and ready to gift.

View Bundles

161+ Trees Planted

Special

Two ways to build something meaningful.

Two ways to build
something meaningful.

Forget mainstream jewellery. Choose the charms that remind her of you - and her of herself. Build something she’ll understand the moment she opens the box.

Signature Bundle

Story Bundle

10% OFF

2 Premium charms/pendants

Signature Bundle

2 premium symbolic charms

Curated from our higher-tier selection

Ideal for romantic or best friend gifts.

Hand-finished in Birmingham

Luxury gift-ready packaging

For moments that deserve something deeply personal.

Build Now

Signature Bundle

Story Bundle

10% OFF

2 Premium charms/pendants

Signature Bundle

2 premium symbolic charms

Curated from our higher-tier selection

Ideal for romantic or best friend gifts.

Hand-finished in Birmingham

Luxury gift-ready packaging

For moments that deserve something deeply personal.

Build Now

Use code BUNDLE10 at checkout for 10% off

Value Stack

Crafted with purpose

161+ Trees Planted

Committed to reforestation

Wear It Your Way

Designed as a charm or worn as a pendant.

Build Now

Made To connect

Proudly partnered with

Owned by the Makers

As an employee-owned company, every charm is crafted by people who take pride in their work - because they have a stake in every piece they create.

99%

What our customers say

High quality and fast delivery Charm was well designed and crafted at a very reasonable price. Delivery was fast and overall service was excellent.
N.W.
I absolutely love my charms! Very well-made silver charms. Got the 21 birthday charms for my birthday which made my birthday very special. Definitely the best charm for bracelets out there!! xx
Christine Adeleke
Lovely charm! This is the cutest charm. Really well made and the movement is very comical. I enjoy it as much as my toddler! Customer service was above and beyond.
A.B.

161+ Trees Planted

Committed to reforestation

Wear It Your Way

Designed as a charm or worn as a pendant.

Build Now

Made To connect

Proudly partnered with

Owned by the Makers

As an employee-owned company, every charm is crafted by people who take pride in their work - because they have a stake in every piece they create.

99%

What our customers say

High quality and fast delivery Charm was well designed and crafted at a very reasonable price. Delivery was fast and overall service was excellent.
N.W.
I absolutely love my charms! Very well-made silver charms. Got the 21 birthday charms for my birthday which made my birthday very special. Definitely the best charm for bracelets out there!! xx
Christine Adeleke
Lovely charm! This is the cutest charm. Really well made and the movement is very comical. I enjoy it as much as my toddler! Customer service was above and beyond.
A.B.

How It Works

Build in 3 simple steps

Creating a deeply personal gift doesn’t have to be complicated. Choose your bundle, select the charms that tell your story, and add a bracelet if you’d like to complete the set.

1. Choose your Bundle

2. Pick charms that represent each of you

3. Gift something she’ll instantly understand

Build Now

Reviews

Customers share their stories.

Emotionally Real, Always Personal

She knew the meaning straight away and smiled as soon as she read the card.
Olivia Chen
Stunning! Beautiful silver wasp on a delicate lobster clasp charm, supplied in a little gift box. Delicate and absoloutely enchanting. Can't recommend highly enough!
Sofia Hale
High quality and fast delivery Charm was well designed and crafted at a very reasonable price. Delivery was fast and overall service was excellent.
Daniel Brooks

She knew the meaning straight away and smiled as soon as she read the card.
Olivia Chen
Stunning! Beautiful silver wasp on a delicate lobster clasp charm, supplied in a little gift box. Delicate and absoloutely enchanting. Can't recommend highly enough!
Sofia Hale
High quality and fast delivery Charm was well designed and crafted at a very reasonable price. Delivery was fast and overall service was excellent.
Daniel Brooks

A woman working on jewelry at a workbench.

4.9

clients rating

FAQ

Frequently asked questions

Still have questions?

Our team is here to help. Get in touch for personalized answers.

Can I wear the charms without a bracelet?

No. You can choose charms only, or add a bracelet if you’d like to complete the set. All charms can also be worn as universal pendants.

How does the bundle saving work?

Is it ready to gift?

Where is the jewellery made?

What if I’m not sure which charms to choose?

How can I take care of my charms?

Policies

Popular Charms

Charms Direct

70-71 Warstone Lane,

Jewellery Quarter,

Birmingham,

B18 6NG

About Us

Our factory is situated in the heart of Birmingham’s historic Jewellery Quarter, Hockley. We use traditional working methods and embrace new technologies to create authentic, traditional jewellery of exceptional quality.